A Corporate Sponsor is when a business gives a large donation to an organization in exchange for benefits through marketing exposure.
Quite simply, reach out to a local business asking for a large donation towards your run. Be sure to let them know that in exchange for their donation, Team Friendship will put their logo on materials seen throughout the event, at the end of our recap video, and (for sponsors of $1,000) even our jersey!
Keep this in mind! Many businesses have a certain amount of money allocated to donations for the year. They have no problem giving and would be honored to be a supporter of such an event, especially with the marketing opportunity it provides.
Although businesses may be intimidating, don’t let your inhibitions stop you from gaining support and raising your funds with ease.
Click HERE to download the Corporate Sponsorship proposal.
Click HERE to download a sample donation request letter, specifically for corporate sponsors.
For larger corporate sponsorship donations, click here.
Corporate Sponsorship FAQs:
Step 1: Make a list of 3-10 businesses you will target.
Step 2: Next to each business on the list, write down the best was to approach that company. (i.e. Through a connection you may have, via e-mail, snail-mail, a visit to the office, etc.)
Step 3: Print the Corporate Sponsorship Proposal and send it to the businesses along with a personal letter explaining why you are running and why you need their support.
Step 4: Here’s the biggie… FOLLOW UP. Don’t be shy to send a gentle reminder! Companies are super busy with many many priorities and often, this type of request may slip through their cracks. Remember that they WANT to give and may have forgotten to reply to you. So you may need to follow up 1-5 times until you get your donation. If you still feel bad following up, please see The #1 Rule to Fundraising.
Step 5: Once you have a company on board (three cheers!), they have 2 easy steps to complete:
2. Ask them to fill out the form at teamfriendship.org/sponsor.
(This form is very important to ensure they get the recognition they deserve.)
Step 6: We'll take care of the rest! Your sponsor's logo will soon be on our site and we'll make sure they get the proper recognition for their donation!
** Some companies will donate directly to your page online, others may prefer to write a check. If they choose to send a check directly to our office, make sure they include your name, their company name, a contact number, and as much other details as possible.
Start with a friend or family-friend who owns a (larger) business. Whether it’s a real estate company, jewelry company, or bakery, your friends will give! Don’t forget about your chiropractor, doctor, and dentist too!
Go BIG! Reach out to your friend who works for a multi-millionaire and ask him if their company will give. Use out your connections. Contact your local grocery store, Wal-Mart, or Coscto. (Wal-Mart has given large donations to our team in the past.)
As stated on the Corporate Sponsorship Proposal, below are our 2 corporate sponsorship options:
TEAM FRIENDSHIP SPONSOR: $500
As a Team Friendship Sponsor, your company logo will be prominently featured on the Team Friendship website, all Team Friendship Miami Marathon marketing material, in the Team Friendship hospitality room and in the pre-race and after-party banquet hall. Finally, the company logo will be featured at the end of the Team Friendship recap video!
TEAM FRIENDSHIP PARTNER: $1,000
As a Team Friendship Partner, your company logo will be prominently featured on the Team Friendship website, all Team Friendship Miami Marathon marketing material, in the Team Friendship hospitality room and in the pre-race and after-party banquet hall. The company logo will be featured at the end of the Team Friendship recap video. Additionally, YOUR LOGO WILL BE PROMINENTLY FEATURED ON THE TEAM FRIENDSHIP JERSEY, worn by hundreds of participants and viewed by thousands of spectators.